Something From the Oven

I finally finished Laura Shapiro's Something From the Oven: Reinventing Dinner in 1950s America. It feels like it took me forever. I was reading it at night before bed but then I went on vacation and didn't take it with me and I've been tired as all heck since we got back and was falling asleep after a couple of pages.

Something from the oven looks at the rise of "convenience" foods after WWII and how they were marketed to women. And why, in a lot of cases they didn't revolutionize women's lives the way manufacturers thought they would.

It was interesting. Some of it wasn't all that new to me, like the stuff on Betty Crocker since I've read Finding Betty Crocker. Ditto Julia Child because I've read quite a bit about her. I was surprised that there was so much about Betty Friedan in the book. It did made sense in context but I wasn't expecting it.

Interesting stuff about some lesser known biggies in the food culture like Poppy Cannon and Freda De Knight. I don't know much about either of them, especially Fredo De Knight but I think I might be on the lookout for more.

Interesting. People who have read a lot about the era probably won't find a lot that's new to them but a good intro for readers who haven't. Great bibliography that's not going to do nice things to my TBR list.